SOME RECENT COLLABORATIONS
A fun collaboration with Kohler Sinks and Elle Decor India at India Design ID 2019. It's always great to work outside ones comfort zone. Loved playing with ivory gold and silver.
Our first line of jewellery for Confluence, Swarovski. It was great fun designing the line.
THE COLLECTION IS A CELEBRATION OF INDIA & AN ODE TO FITNESS. WE BELIEVE IN BRINGING ABOUT AWARENESS ON THE IMPORTANCE OF BEING FIT INSIDE OUT NO MATTER WHICH AGE OR SIZE.
Collaborated with Deivee for Spring Summer 2018
Collaborated with SATYA PAUL and CLUB SP (the new edgy brand by SATYA PAUL ) for Spring Summer'17.
The first ever Fashion Show at the Eiffel Tower, in the history of France took place on 23 October 2016.
We showcased our spring summer 2017 line on the first level inside the Eiffel Tower in collaboration with namaste France.
Designed a range of wall plates and white goods for Godrej Design Lab .
Two of our garments from the MAACHIS collection were chosen by Victoria and Albert Museum for their INDIA inspired exhibitions.
Conceptualized and designed in the store of mural art, a first for Harley Davidson India. Designing a line of limited edition apparel for Harley Rajasthan.
Some weddings are really made in heaven
of starry eyed love and star crossed lovers.
The design story of this event is an ode to the romance of looking at the stars and painting poetry, patterns and constellations gazing into the twilight sky.
Collaborated with Adidas to make a fashion film and endorsed Adidas Superstar.
Designed a line of high end, limited edition, designer jackets for the world super bike championship.
Collaborated with HCL to create an Avant Garde concept garment called Time Machine. This garment was made by integrating over 50 tablets playing the video art created for the concept.
As part of the Wills Lifestyle India Fashion Week (Spring-Summer 2012) collection, we created an Avant Garde concept garment and code named it Lady Gaga. As divine providence would have it, this garment was picked by Shahrukh Khan's Red Chillies Entertainment and presented to Lady Gaga when she visited India.
Inspired by colors that our dreams are made of.
An ode to The Eternal Charmer who pirouettes on one foot.
A celebration of the cosmic breath that resonates within us all.
Fireflies dancing in the moonlit sky.
Blessed by the legendary Pt. Hariprasad Chaurasia.
I present to you - A Murli named Jugnu.
Buttery and Melt-in-your-Mouth Divine
With Tongue firmly in Cheek
Quirky, Quick, On-the-Go, Flirty, Fun
Sex on Toast – And no Pretensions
This collection doffs its Technicolor Hat
To the Renegades and the Rebels
Of our Brave New World
In continuum to my muse and inspiration derived from the vibrant streets of our colorful country, the legendary Bombay Bun Maska personifies the youthful, rebellious, free-spirited and unpretentious point of view of my generation.
Brave, experimental, adventurous – this collection is for the non-conformists who are making our world a more stylish place.
Invited to represent the Indian fashion industry at the prestigious Conferencia Moda Espana. The summit, held in Madrid and the picturesque Valladolid city, was positioned as a definitive caucus celebrating and discussing the emergence of Indian fashion on a global platform.
Commissioned to create a unique art installation as part of their launch. This interactive art installation was created with over 2000 L.E.D lights.
Absolut Mode's collaboration with Designer Nida Mahmood: Inspired by the saliencies of Absolut Mode, Nida Mahmood have created a fashion and art installation in their inimitable, quirky style. The installation, in the shape of the Absolut bottle, is a mélange of Indian kitsch imagery inspired from the high fashion ramps to the humble tailor shop.
Hush Mob: Hush Mob is an Avant Garde audio and video projection art collective, wherein immersive experiences are created by using Wireless Headphones and Video Art Projections. For Absolut Mode, Hush Mob creates a stunning live audio-video art montage that you will want to dance to. This montage is created in collaboration with the reclusive Baba Wreck Loose.
The installation was shown in Delhi and Mumbai.
Designed and styled a line for the lead character- Ayan Walia on the fiction show Meri to lag gayi… Naukri.
A whole line of T-shirts was designed categorizing them under 6 different experimental concepts.
So over-all, all the different concepts came together as a young, funky, edgy, tongue-in-cheek, iconic, pop-arty, rebellious, witty, funny, conversation-starting and BINDAAS line.
Created a "Treasure Trunk" of sorts for the new season of "Im Too Sexy For My Shoes" – The Trunk Show. Branding for the season was directly inspired by the Treasure Trunk.
ABSOLUT ART INITIATIVE tour across the country showcasing the new Art Installation (Order in Chaos) created by plugging post-industrial urban waste to new media.
As part of absolut's famed and prestigious art initiative, where stalwarts like warhol and klimt have been a part of.
'Ordo ab Chao' – 'Order in Chaos'
The sacred war-cry of a secret, illuminated society.
Where there is method to madness.
We try to weave a simple story through a complex labyrinth of structures and urban-industrial waste. A reflection of our simple lives trapped in complex times.
Or, complex lives swimming in simple times.
Mazes are Dazed.
Quboid meets Floyd.
Fusing art-forms, ideas and characters, the artistes are not new to the idea of turning the mundane into manic.
They invent 'Quboidism', resurrect urban scrap and plug it to new media with multi-dimensional video art. The reverse alchemy of turning Gold into Water. Because our past civilizations were known for what they preserved and the present will be known for what it destroys. How about a little re-construction from what has been discarded? Without taking ourselves too seriously. A little tongue in cheek perhaps. With some method to all this madness.
The artistes have used post-industrial, urban waste like discarded water pipes, faucets, scrap and junk with new age multi dimensional media.
Absolut came on board to support the launch of the Spring Summer 2011 line MACHIS.
Swarovski came on board to sponsor the finale ensemble at WIFW Spring Summer 2011 - MACHIS
The Story:
Gully Cricket – This is where it all begins. In the nooks, crannies and streets. In the backyards, in-front of shops, behind the temple. Amidst cows, rickshaws, trucks and fruit carts.
The first bat, the first ball, the first team. The sweet taste of the first victory and the bitter punch of defeat.
Cricket in India is not just a sport. It is religion. And this religion is born in the streets.
The Concept:
Gully cricket has its own culture. It has its own unique nuances. Its own language and art.
This is a culture that every Indian grows up with.
In this collection, we have tried to translate these strong cultural references as well as essential Indian street imagery on the garments. The visual imagery, typography and verbiage are representative of this culture.
Color Palette:
The color palette is made up of stark, bright painted colors that one can see on Indian streets. There is also a conscious use of the tri-color – from the Indian National Flag – but in a very subtle matter, because sport and patriotism go hand in hand. At the same time there is also a sprinkling of an edgy feel to keep in tune with the look of the youth.
Visual Imagery:
Indian street imagery supported with street typography is are the forerunners in the designs. Cricket related text has replaced the usual text in most places playing on the cricket context on street imagery to the fullest.
Use of hand painted letters, street signage; vernacular scripts mixed with contemporary, present day and futuristic fonts add the Bioscope twang all the way.
